Offer and audience alignment
Create credible assets and a relevant outreach plan instead of buying artificial authority.
Digital PR and outreach preparation
Prepare a credible story for the right audience.
Create credible assets and a relevant outreach plan instead of buying artificial authority.
Project valueQuoted to scopeNo payment before scope agreement
DeliveryAgreed with your quoteScoped after discovery; after brief, access and approvals
Your first milestoneFind the frictionA useful review point before the next stage
Measure the outcome, not just the click
Technical implementation details
A button click is not a sale. We align the page, form and measurement plan around qualified enquiries or transactions so subsequent decisions have a useful basis.
A usable measurement plan
The measurement plan connects the agreed work to meaningful customer actions.
In our clients’ words.
“ICM Technologies did a fantastic job on my project.”
“I could write a novella on the incredible job ICM Technologies has done with my website.”
“Great Contractor! Simply WONDERFUL!”
WHAT YOU RECEIVE
Your Digital PR and outreach preparation project, clearly defined.
Businesses improving an existing website, acquisition journey or marketing workflow.
Story and asset planning
The brief defines the exact story and asset planning required for digital pr and outreach preparation. We show the named output at its review milestone and record any data, access or third-party dependencies before handover.
Prospect research
Prepare the approved sources and test representative questions or searches. Review relevance, permissions and source references, including what happens when the material does not support a confident answer.
Outreach materials
The brief defines the exact outreach materials required for digital pr and outreach preparation. We show the named output at its review milestone and record any data, access or third-party dependencies before handover.
Scope and requirements
Links, publication coverage and editorial decisions cannot be guaranteed.
Any additional work is scoped and priced for your approval.
THE DELIVERY PATH
From your brief to the finished work.
Follow the preparation, review and delivery stages for this service.
Find the friction
Review the audience, offer, traffic source and existing customer journey.
Choose the intervention
Agree the content, technical change or experiment and its success measure.
Implement and check
Verify the experience, events and relevant platform connections.
Review what changed
Report the implementation and the evidence available for the next decision.
What is included?
Includes Story and asset planning, Prospect research and Outreach materials. Links, publication coverage and editorial decisions cannot be guaranteed.
Can you guarantee rankings or revenue?
No. We define the work and measure outcomes, but search engines, audiences and competition are outside our control.
Is advertising spend included?
Media budgets and third-party subscriptions are separate from the implementation fee.
What if the website has very little traffic?
We prioritize clear usability and measurement first. Reliable statistical A/B-test conclusions require adequate traffic and a suitable test design.
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YOUR NEXT LEAP STARTS HERE
Ready to put Digital PR and outreach preparation to work?
Share the change you want to make. We will help turn it into a clear, practical project.